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Learning Objectives
By the end of this lesson, you will be able to:
- Explain your company’s products clearly and confidently to a client.
Exercise 1
Situation
Direction: Read the situation for today's lesson
Alex is meeting a new client for the first time. His task is to explain BrightCore Solutions’ products in a way that is clear, professional, and easy to understand. Mr. Miller wants a concise explanation of the product benefits. Sarah encourages Alex to use friendly language that builds rapport. Omar is observing to learn how to present product information effectively. Alex must balance technical details with simplicity and confidence while engaging the client.
Exercise 2
Vocabulary
Direction: Listen and repeat after your tutor
Feature
Noun
/ˈfiː.tʃər/
Meaning:
A special part or characteristic of a product.
- Our software has a new security feature that protects client data.
Cutting-edge
Idiom
/ˈkʌt.ɪŋ ˌedʒ/
Meaning:
Very modern or advanced.
- This product uses cutting-edge technology to improve efficiency.
Walk through
Phrasal verb
/wɔːk θruː/
Meaning:
To explain something step by step.
- Let me walk you through how the system works.
Our product is designed to…
Phrase
/aʊər ˈprɒd.ʌkt ɪz dɪˈzaɪnd tu/
Meaning:
A way to explain the purpose or benefit of a product.
- Our product is designed to help small businesses manage projects efficiently.
Exercise 3
Office Conversation
Direction: Read the conversation aloud with your teacher.
Situation:
Alex presents BrightCore’s products to a new client for the first time.
Good morning, I’m Alex from BrightCore Solutions. Let me walk you through our main product.
Alex
Great, I’m interested in the details.
Client
Our product is designed to streamline project management for small teams.
Alex
One key feature is automated task tracking.
Alex
That sounds useful. Is it easy to use?
Client
Yes, it’s very user-friendly and uses cutting-edge technology.
Alex
Alex also offers support for setup and training.
Sarah
Exactly. We provide step-by-step guidance to ensure smooth adoption.
Alex
Check Understanding
Direction: Answer the questions about the conversation.
1. What is Alex explaining to the client?
2. Which phrase does Alex use to introduce the product benefits?
3. What does 'walk through' mean in this context?
Exercise 4
Study Guide
Direction: Read the study manual aloud.
Talking about products professionally is a key skill in American business culture. Start by introducing yourself and clearly stating the purpose of your presentation. Use phrases like “Our product is designed to…” to explain benefits, and highlight important features. Avoid overly technical language unless your client is familiar with it.
A step-by-step explanation, or “walk through,” helps the client understand how the product works. Use positive, confident language to show that the product is reliable and useful. Words like “cutting-edge” signal that your product is modern and innovative.
Always be ready to answer questions politely and clearly. Provide examples of how the product solves common problems. If a colleague is present, collaborate naturally to build confidence and professionalism. Clear, simple explanations combined with friendly communication make clients feel valued and informed, which helps build trust and long-term relationships.
Exercise 5
Choose the Correct Answer
Direction: Direction: Select the correct answer from the options A, B, or C.
- 1. Alex explains the product ___ the new client.
A. to
B. at
C. in
2. He starts with ___ short introduction.
A. a
B. an
C. the
3. One key feature ___ automated tracking.
A. is
B. are
C. be
4. Yesterday, Alex ___ the client through the system.
A. walks
B. walked
C. will walk
5. Omar listens so ___ can learn presentation skills.
A. he
B. him
C. his
6. Alex speaks clearly and ___ to make understanding easy.
A. slow
B. slowly
C. slowness
7. Sarah is ___ supportive peer in the team.
A. a
B. an
C. the
8. Alex uses the phrase “___ product is designed to…”
A. our
B. his
C. they
Exercise 6
Discussion
Direction: Discuss these questions to practice speaking and share experiences.
- 1. How do you explain a product clearly to a client?
2. What phrases help you show product benefits professionally?
3. When should you use step-by-step explanations?
4. How do you describe features in simple language?
5. What words show that a product is modern or advanced?
6. How do you handle client questions about a product?
7. Where is it important to be confident when presenting products?
8. How do you make clients feel valued during a product presentation?
