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Learning Objectives
By the end of this lesson, you will be able to:
- Describe your company’s services clearly and professionally to a potential partner.
Exercise 1
Situation
Direction: Read the situation for today's lesson
Alex is preparing for a meeting with a potential partner interested in BrightCore Solutions’ services. He needs to explain what the company offers, highlight the benefits, and answer questions confidently. Mr. Miller wants a concise overview with key points only. Sarah encourages Alex to use friendly, approachable language. Omar is observing so he can learn how to explain services clearly and professionally. Alex must balance professionalism, clarity, and confidence while engaging the partner.
Exercise 2
Vocabulary
Direction: Listen and repeat after your tutor
Portfolio
Noun
/ˈpɔːrt.fə.li.oʊ/
Meaning:
A collection of services or products offered by a company.
- Our portfolio includes consulting, software development, and training services.
Value proposition
Idiom
/ˈvæl.juː prɒp.əˈzɪʃ.ən/
Meaning:
The main benefit a service provides to a client.
- Our value proposition is fast, reliable support for all clients.
Lay out
Phrasal verb
/leɪ aʊt/
Meaning:
To explain or present something clearly.
- Let me lay out our service offerings for you.
Our services help…
Phrase
/aʊər ˈsɜːr.vɪsɪz help/
Meaning:
A way to explain what your services do for clients.
- Our services help companies manage projects efficiently.
Exercise 3
Office Conversation
Direction: Read the conversation aloud with your teacher.
Situation:
Alex presents BrightCore’s services to a potential partner.
Good afternoon, I’m Alex from BrightCore Solutions. Let me lay out our services.
Alex
Thank you, I’m interested in what you offer.
Partner
Our portfolio includes consulting, project management, and software training.
Alex
Our services help businesses streamline their operations.
Alex
That sounds useful. What makes your services different?
Partner
Our value proposition is fast, reliable support with measurable results.
Alex
Alex can also provide examples of how we helped other clients.
Sarah
Exactly. We focus on clear communication and practical solutions.
Alex
Check Understanding
Direction: Answer the questions about the conversation.
1. What does Alex explain to the partner?
2. Which phrase does Alex use to describe the benefits of services?
3. What does 'lay out' mean in this context?
Exercise 4
Study Guide
Direction: Read the study manual aloud.
Explaining your company’s services clearly is essential in American business culture. Begin by introducing yourself and stating the purpose of your presentation. Use phrases like “Our services help…” to explain benefits and highlight key offerings. Present your portfolio in a clear, organized way and focus on the value proposition what makes your services unique or beneficial to clients.
It’s important to balance professionalism with friendly language, showing confidence without being pushy. Step-by-step explanations or examples help clients understand how your services solve real problems. Listen carefully to questions and respond clearly. Collaborating with colleagues can provide support and strengthen your presentation.
Overall, clarity, confidence, and friendliness create a positive impression. Explaining services effectively helps build trust, encourages partnerships, and ensures clients understand the value your company provides.
Exercise 5
Choose the Correct Answer
Direction: Direction: Select the correct answer from the options A, B, or C.
- 1. Alex presents the services ___ a potential partner.
A. to
B. in
C. at
2. He starts with ___ short introduction.
A. a
B. an
C. the
3. One service ___ project management.
A. is
B. are
C. be
4. Yesterday, Alex ___ the partner about BrightCore’s offerings.
A. explains
B. explained
C. will explain
5. Omar listens carefully so ___ can learn how to present services.
A. he
B. him
C. his
6. Alex speaks clearly and ___ to make the message easy to understand.
A. slow
B. slowly
C. slowness
7. Sarah is ___ supportive peer who helps Alex.
A. a
B. an
C. the
8. Alex uses the phrase “___ services help…” to explain benefits.
A. our
B. his
C. they
Exercise 6
Discussion
Direction: Discuss these questions to practice speaking and share experiences.
1. How do you explain your company’s services clearly?
2. What phrases help you highlight service benefits professionally?
3. When should you give examples of your services?
4. How do you present a portfolio effectively?
5. What is a value proposition, and how do you explain it?
6. How do you answer client questions about services politely?
7. Where is it important to be confident when discussing services?
8. How do you show that your services are useful to clients?
