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Conversation / LET'S TALK
Lesson 04
Business and Entrepreneurship
Advanced
Exercise 1
Expressions
Direction: Listen and repeat after your tutor
Start-up
/ˈstɑːrtʌp/
Meaning:
A new business, usually small and innovative
- She launched a tech start-up focused on eco-friendly products.
Pitch an idea
/pɪtʃ æn aɪˈdɪə/
Meaning:
To present or propose a business idea to investors or clients
- Entrepreneurs must learn how to pitch their ideas clearly.
Break even
/breɪk iːvən/
Meaning:
When a business’s income equals its expenses (no profit, no loss)
- The café finally broke even after two years of hard work.
Market research
/ˈmɑːrkɪt rɪˈsɜːrtʃ/
Meaning:
Collecting information about customers and competitors
- Good market research helps companies understand customer needs.
Exercise 2
Mini Debate
❝Is entrepreneurship more about having a great idea or about hard work and persistence?❞
Exercise 3
Article
Direction: Now, we're going to listen to a short audio titled ... Listen carefuly.
Business and Entrepreneurship
1. What does “break even” mean in business?
a) To make a large profit immediately
b) To have income equal expenses
c) To fail quickly
d) To hire many employees
2. Why is market research important?
a) To avoid competition
b) To understand customers and competitors
c) To make products more expensive
d) To hire investors
3. What helps entrepreneurs succeed according to the article?
a) Only having a great idea
b) Avoiding risks
c) Hard work, learning from mistakes, and persistence
d) Ignoring feedback
Exercise 4
Let's Talk
Answer using the words and expressions you have learned in this lesson. Talk about yourself!
1. What qualities do you think make a successful entrepreneur?
2. Can you name a famous entrepreneur you admire? What did they do?
3. What are some risks involved in starting a new business?
4. How important is market research for a new company?
5. Have you ever had a business idea? How would you pitch it?
6. What challenges do small businesses face in your country?
7. How can technology help entrepreneurs grow their businesses?
8. Do you think failure is necessary to succeed in business? Why or why not?
9. How do cultural attitudes toward entrepreneurship differ around the world?
10. What advice would you give to someone starting their first business?
11. How can businesses contribute to solving social problems?
12. Should governments do more to support entrepreneurs? How?
